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Juplix, est. in early 2012, is a creative agency for nightlife and hospitality with a concentration on digital design and software development. Juplix connects nightlife-style brands with the design and technology they deserve. Ultimately, Juplix’s aim is to re-imagine the way nightlife and hospitality brands are serviced to the world.
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Stubster is your complete ticketing solution for all of your holiday nightlife events. With a focus on great design and unique branding campaigns for each event, Stubster differentiates itself by putting on a unique visual showcase for all your events in efforts to set your event apart from the crowd, maintaining an easy to understand and delightful user experience throughout your client’s ticket purchasing adventures. We were able to take the Stubster brand and service live within 45 days from it’s inception point. We executed very quickly to push this out before the 2012 holiday season.
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SocialFlyer is the new venture that aims to provide the best service & results when promoting your nightlife events and social media campaigns. With an up-to-date knowledge of the latest design/social trends partnered with a ever growing clientele list of New York’s biggest nightclubs, SocialFlyer is making its mark and growing. The company approached Juplix with an idea of a fresh brand image to coincide with there modern business and Juplix was more than happy to fulfill this and make the idea it come to life.
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With a love of vintage typography and minimalist design, The Butler’s List came to Juplix wanting a design treatment to coincide with their unique nightlife service. The Butler’s List serves as an 3rd party online promotional guest list sign-up that promises premium nightlife access to some of the most sought after nightclubs in New York City. With their serene appreciation towards vintage aesthetics, we needed to offer up a brand that matched their visions while incorporating the modern trends of today’s nightlife culture.
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Understand WHY we get out of bed and WHY we do what we do.
ExpandWe exist to create great products and services so we can show them off to the rest of the world, in hopes to gain their acceptance, approval, and hopefully — if we do our job right — their sincere appreciation for our works. This is very important to us and we work relentlessly to achieve this painstaking level of care and detail towards our craft.
Specifically, we believe that there is a real void of creative innovation happening within the nightlife and hospitality industries. We have been a victim of this problem first-hand, throughout our nightlife careers and now we truly believe that by making this our sole purpose, priority, and focus — that we are the team who can effectively solve this long-standing problem that has plagued our industry for far longer than we were comfortable in continuing to observe idly from the sidelines. We believe that you cannot stand for something if you chase after everything and this is the root of this current creative epidemic. So we are driving a stake in the ground with our nightlife flag in clear sight. We decided to put all of our wood behind this one arrow. We have made the commitment at Juplix to concentrate our efforts within this industry to maximize our expertise and influence. We aim to push this industry forward in ways that are truly impactful and wide spread.
It is our vision to gather the mindshare within the nightlife and hospitality community as the go to place for anything design, branding, or web development related. We would like to be remembered as an agency who continuously pushed the envelop of creativity and innovation to the limits and never settled for what was just ‘good enough’. We want to be remembered for doing great work, which had a real and genuine impact on a growing industry. This is what we stand for at our core at Juplix and this is why we get up in the morning and come into work everyday — turning that vision into a reality.
But Why The Nightlife & Hospitality Concentration?
Learn about our Core Values and HOW we do what we do.
ExpandWe service our values and beliefs by creating a culture that attracts brilliant and talented people from around the world to join our cause on making products and services that are beautifully designed, easy to understand, simple to use, and that also leave you with a long-lasting and memorable user experience.
In making these designs and brands memorable, we create each of them with sense of purpose and personality. We believe that this perfectly executed design and user experience is both beautifully and artistically subtle, in a way that science cannot possibly capture.
We are absolutely in love with what we do and we are constantly trying to seek out people who share our values and beliefs, as well as our appreciation and passion towards great design and user experiences.
These 5 core values are reflected in everything that we do at Juplix, in every interaction that we have, and they are our framework from which all of our decisions are made. Roy Disney sums it up best -- “It's not hard to make decisions when you know what your values are.”.
At Juplix’s core we believe in deep collaboration. We work remotely with a team of people from all over the world with one central goal in mind, and that is building the absolute best product or service that we are capable of building. Being that we are committed to recruiting the absolute best possible talent available, we believe that adopting at our inception a platform to effectively manage a remote workforce, this has now put us in a great position to attract and retain a staff of brilliant talent without the worry of any local constraints.
We believe that in order to run a successful company, you need to have a strong culture. Aligning ourselves with people that share our common values and principles help us protect and cultivate our own culture, within Juplix. We believe that if you get the culture right, then most of the other things have a natural tendency to just fall in line on their own. We believe a company’s culture and their brand are just two sides of the same coin and that the brand is just a lagging indicator of its own culture. In our culture, we pride ourselves on having open communication, not being afraid to admit when we are wrong, and having the courage to change things when they do not feel right. We think it is important to do more with less and we view remaining modest and humble in both success and failure as one of the highlights within our personal and corporate character.
At Juplix, we believe in personal growth and continuing education. It is important for us to be open as both the educator, as well as the educated. Therefore, we value shared knowledge and it is a driving force for what we believe in at Juplix. Strengthening our understanding on how the world works and empowering others in seeking out their dreams is baked into the core of our company’s DNA. We all have an obsession in learning new ways of doing things to continuously make things more simplified and easier to understand.
We believe that you cannot stand for something if you chase after everything. Therefore, we believe in saying no to hundreds of projects so that we can really focus on the few that are truly important and meaningful to us. We participate only in the markets where we can make significant contributions and this is how we are able to stay inspired and engaged in our work. In deciding what areas to apply Juplix’s focus and attention, we use this understanding as a guiding principle when making those big decisions for our company.
There are a lot of good companies out there in the world but at Juplix, our humble pursuit is to be a great company. We do not aim to be the richest people in the cemetery. However, by keeping our focuses only on what is most important, this allows us to continuously push ourselves, tirelessly, towards excellence in everything that we do in efforts to create something greater than ourselves. Everyone at Juplix believes that we were put on earth to create great products and services. Hence, we value the simple over the complex and we do not settle for anything less than excellence in every area within our company.
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.
Innovation is Saying ‘no’ to 1,000 things
Steve Jobs
Co-Founder of Apple Inc. & Pixar
Somehow I can’t believe there are any heights that can’t be scaled by a man who knows the secret of making dreams come true. This special secret, it seems to me, can be summarized in four C’s. They are Curiosity, Confidence, Courage, and Constancy and the greatest of these is Confidence. When you believe a thing, believe it all the way, implicitly and unquestionable.
If you can dream it, you can do it. Always remember this whole thing was started by a mouse.
Walt Disney
Co-Founder of Walt Disney Productions
Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.
Leonardo da Vinci
Greatest painter & perhaps the most diversely talented person ever to have lived
Great design…is innovative…makes a product useful…is aesthetic…helps a product to be understood…is unobtrusive…is honest…is durable…is thorough to the last detail…is concerned with the environment…is as little design as possible.
Dieter Rams
One of the most influential industrial designers of the 20th century
Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.
Jony Ive
Senior Vice President of Industrial Design at Apple Inc
The most terrifying fact about the universe is not that it is hostile but that it is indifferent; but if we can come to terms with this indifference and accept the challenges of life within the boundaries of death — however mutable man may be able to make them — our existence as a species can have genuine meaning and fulfillment. However vast the darkness, we must supply our own light.
Stanley Kubrick
One of America’s greatest filmmakers
We hold these truths to be self evident: that all men are created equal; that they are endowed by their Creator with certain unalienable rights; that among these are life, liberty, and the pursuit of happiness.
I’m a great believer in luck, and I find the harder I work, the luckier I get.
In matters of style, swim with the current; In matters of principle, stand like a rock.
Thomas Jefferson
An American Founding Father
The Declaration of Independence’s Principal author
and The 3rd President of the United States
The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.
Martin Luther King
Leader of the African-American Civil Rights Movement
Duties are not performed for duty’s sake, but because their neglect would make the man uncomfortable. A man performs but one duty — the duty of contenting his spirit, the duty of making himself agreeable to himself.
Mark Twain
The father of American literature
There’s basically one thing that you have to do — you have to make every single detail perfect, and you have to limit the number of details. That’s it.
Jack Dorsey
Co-Founder of Twitter & Square
There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
Above all else, align with customers. Win when they win. Win only when they win.
Jeff Bezos
Founder and CEO of Amazon
Simply put: we don’t build services to make money; we make money to build better services.
Mark Zuckerberg
Co-Founder of Facebook
Whenever we have thanked these men and women for what they have done for us, without exception they have expressed gratitude for having the chance to help – because they grew as they served.
Clayton Christensen
Author of “The Innovator’s Dilemma” - (Disruptive Innovation)
GTD provides the most systematic and effective way for both individuals and organizations to manage anything and everything meaningful to them. This is achieved by objectively capturing, clarifying, and organizing commitments at all key horizons that have their attention; and consistently reviewing and renewing that total inventory, dynamically. The key benefit is freedom.
David Allen
Author of “Getting Things Done” - (Stress Free Productivity)
Be present as the watcher of your mind — of your thoughts and emotions as well as your reactions in various situations. Be at least as interested in your reactions as in the situation or person that causes you to react. Notice also how often your attention is in the past or future. Don’t judge or analyze what you observe. Watch the thought, feel the emotion, observe the reaction. Don’t make a personal problem out of them. You will then feel something more powerful than any of those things that you observe: the still, observing presence itself behind the content of your mind, the silent watcher.
Eckhart Tolle
Author of “The Power of Now” – (Acceptance)
Bad leaders think they are better than those who serve them. Great leaders believe they are only half as good as those they serve.
A revolution starts with a clear vision of a world different than the one we live in today.
The visionary must light a flame. Those who choose to follow its light must work to keep it burning.
Do you have the strength to be weak?
Simon Sinek
Author of “Start With Why” – (Leadership)
Good to great companies first got the right people on the bus – and the wrong people off the bus – and then figured out where to drive it.
For no matter what we achieve, if we don’t spend the vast majority of our time with people we love and respect, we cannot possibly have a great life. But if we spend the vast majority of our time with people we love and respect – people we really enjoy being on the bus with and who will never disappoint us – then we will almost certainly have a great life, no matter where the bus goes. The people we interviewed from the good-to-great companies clearly loved what they did, largely because they loved who they did it with.
A company should limit its growth based on its ability to attract enough of the right people.
Jim Collins
Author of “Good to Great” – (Level 5 Leadership)
These are not easy questions. Who am I? Why am I here? They’re not easy because the human being isn’t wired to function as an individual…Evolution has programmed us to feel rejection in our guts. This is how the tribe enforced obedience, by wielding the threat of expulsion. Fear of rejection isn’t just psychological; it’s biological. It’s in our cells….We fear discovering that we are more than we think we are…That we actually have the guts, the perseverance, the capacity…because, if it’s true, then we become estranged from all we know.
Most of us have two lives. The life we live, and the unlived life within us. Between the two stands Resistance.
Steven Pressfield
Author of “War of Art” - (Resistance)
Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.
Tony Hsieh
CEO of Zappos.com and author of “Delivering Happiness” – (Corporate Culture)
Do OR DO NOT, THERE IS NO TRY.
Yoda
Master Jedi
By honouring the lives of those we admire, we make our own values known. perhaps more clearly than words ever could.
Learn WHAT we do in service to our WHY and HOW.
ExpandAt Juplix, we are focused on servicing the nightlife & hospitality, fashion, and food & beverage industries with anything, digital design or web development related. We just happen to make some beautifully designed brands, products and services and we would love to help create some really cool stuff for you too!
Take a look below at some of the services that we offer here at Juplix.
If we do not have what you are looking for listed below, do not hesitate to reach out to us, as we would be happy to help point you in the right direction even if we can not service your requests directly.
SO YOU’RE WONDERING HOW THIS WHOLE THING WORKS
To understand how to effectively articulate a brand’s story, it helps to understand the biology of what influences behavior within the human mind.
The most efficient model for understanding the brain in terms of its evolutionary history is the famous triune brain theory developed, in the 1960s, by the brilliant American physician and neuroscientist, Paul D. MacLean.
According to his theory, the following three distinct brains emerged successively in the course of evolution and now co-inhabit the human skull: the neocortex, limbic system, and reptilian brain.
However, the biological functioning of our brain is made up of just two:
1. The limbic system is found at the center of the brain and is the evolutionary older area that is responsible for emotions, behavior, long-term memory, value judgments, and decision-making.
“Some of the key emotions that are important for this conversation are motivation, feelings, trust and loyalty.”
2. The neocortex is found at the outer shell of the brain and is the newer, homosapien brain that is responsible for rationalizing, analytical thoughts, and language.
“Interestingly, the limbic system, or “the emotional brain,” has absolutely no capacity for language.”
It is this theory that begins to give us clear insight into why people make decisions based on the way they ‘feel’, from the ‘heart’ or just from following their ‘gut instincts’. It is important to understand that it is not at all our ‘gut’ and it is not even ‘instinct’. Instead, it is our limbic system that is making the decision that just has not yet been processed through the neocortex; therefore, people just get a ‘feeling’ and are forced to use their ‘intuition’ when they do not have enough information from the neocortex in the form of facts and other analytical determinants to complete their decision making process.
Remembering the theory, people rationalize their feelings and value judgments with the things you say and do but these facts and figures alone, processed through the neocortex, do not ultimately drive decisions. Instead, the deep-rooted feelings and value judgments accompanied by those same facts and figures are what are ultimately responsible for all human behavior and decision-making.
Summarizing — the resulting facts and figures from the neocortex should merely reinforce those feelings originating from the limbic system. ‘Intuition’ will then be strengthened when those resulting thoughts are coming from the neocortex. People need to have a higher lever of understanding of ‘how’ you do what you do and most importantly, ‘why’ you do what you do. If your facts, figures, and pricing align with your higher level views and if those people believe what you believe, then and only then will you have a life long connection with that person.
As brand builders, if we want to achieve our goals, we need to engage our entire ecosystem in ways that appeal to and activate at the core of the brain, in the limbic system. We have to be able to connect at that non-linguistic level of the brain. We also have to plug into to that part of the brain that controls long-term memory, behavior, feelings, trust, and loyalty. We need to communicate with the decision making part of the brain directly.
We can achieve this by speaking in terms of what actually drives decisions — our beliefs and core values on the topics that we are trying to connect through, as well as being able to articulate why it is that we are even trying to engage at this deep level to begin with. This will directly communicate at that trust and loyalty level of brain, found within the limbic system.
Too often companies talk about the facts and figures to motivate their audiences. And too often those conversations fall on deaf ears. But companies who speak to the vision, who understand why they are engaged to begin with, and who can clearly articulate the results of that thinking, will allow their team members and customers to make that cause their own, forming an instant connection with that brand.
This process is delicate and it takes time, effort, and consistency but the results of this theory connect deeply with us at our core at Juplix. Once a brand understands why it exists, all the decisions that define it become intuitive. Simply memorizing a set of mission statements found online will only get you so far. Good brands know what they stand for but great brands know why.
HEAR THIS READ ALOUD BY JUPLIX
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to hear the audible version
There are many people popularizing Paul MacLean’s theories but to get a closer look on one of those, we urge you to watch this TED talk given by Simon Sinek. We find Simon’s discussion on this topic thought provoking and inspiring.
Try to enjoy this as much as we did:
We love our team and we think you should too.
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Here at Juplix we are constantly offering fantastic
opportunities for you to join our team.
A collection of our work
Juplix, est. in early 2012, is a creative agency for nightlife and hospitality with a concentration on digital design and software development. Juplix connects nightlife-style brands with the design and technology they deserve. Ultimately, Juplix’s aim is to re-imagine the way nightlife and hospitality brands are serviced to the world.
Visit the website at www.juplix.com
The DL is a Restaurant Lounge located in Manhattan’s Lower East Side. Providing both nightlife or after work experience, The DL has what you are looking for. It boasts two separate rooms that can operate independently or in conjunction with one another, accommodating a wide range of parties and special events. The DL approached us looking for a new identity for their business. With new management and a new menu in place, the only thing left was to create a brand that brought their visions to life.
Visit the website at www.thedl-nyc.com
With a love of vintage typography and minimalist design, The Butler’s List came to Juplix wanting a design treatment to coincide with their unique nightlife service. The Butler’s List serves as an 3rd party online promotional guest list sign-up that promises premium nightlife access to some of the most sought after nightclubs in New York City. With their serene appreciation towards vintage aesthetics, we needed to offer up a brand that matched their visions while incorporating the modern trends of today’s nightlife culture.
Visit the website at www.butlerlist.com
SocialFlyer is the new venture that aims to provide the best service & results when promoting your nightlife events and social media campaigns. With an up-to-date knowledge of the latest design/social trends partnered with a ever growing client list of New York’s biggest nightclubs, SocialFlyer is making its mark and growing. The company approached Juplix with an idea of a fresh brand image to coincide with there modern business and Juplix was more than happy to fulfill this and make their ideas come to life.
Visit the website at www.socialflyer.com
Stubster is your complete ticketing solution for all of your holiday nightlife events. With a focus on great design and unique branding campaigns for each event, Stubster differentiates itself by putting on a unique visual showcase for all your events in efforts to set your event apart from the crowd, maintaining an easy to understand and delightful user experience throughout your client’s ticket purchasing adventures. We were able to take the Stubster brand and service live within 45 days from it’s inception point. We executed very quickly to push this out before the 2012 holiday season.
Visit the website at www.stubster.com
Slims Chance is a foundation created to help children and their family when a parent passes away. Slims Chance stands for Stop Letting Innocence Miss-out. The foundation was created in honor of Michael A. Duncan (aka Slim) who passed away February 8, 2010. Slim left behind a beautiful daughter that he always called his “Princess”.
Visit the website at www.slimschance.com
Visit the website at www.nickandcampbell.com
